I am working with a leading professional services company within the built environment sector to find them a Product Marketing Manager initially on a 3-month contract.
The successful candidate will be responsible for helping launch an exciting new transportation product to market.
My client are developing lots of new digital products and services which require new business models and go-to-market strategies. They are looking for someone who can take a strategic view of product propositions and is able to provide evidence to drive decision making. This is an exciting opportunity for someone who has experience working in a start-up (preferably in a transport-related field) and is looking to take ownership of digital product marketing strategy for new digital products in the built environment.
Developing product proposition strategy for a B2B digital product in the transportation sector.
Delivering initiatives that bring together customer research and insights to steer product direction.
Identifying potential partners as part of a strategy to open the products to new markets.
Working with product teams to develop go-to-market plans, with clear metrics and measures.
Taking a data-driven approach to strategic planning and tactical execution, encouraging evidence-based improvements to strategies and processes.
Experience implementing marketing strategies that help you understand your target audience.
Experience in developing lead generation, account-based marketing, product launch, and market awareness strategies, in a B2B environment.
Experience conducting market research to gain a deep understanding of prospects, customers, and competitors.
Strong customer focus in a B2B environment– able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.