Works with the Senior Manager of Digital Engagement to launch and manage digital outreaches focused on lead generation, new member outreach and nurturing programs.
Works with the Director of Global Affairs on projects to expand international engagement, support new projects and initiatives.
Works with Communications on marketing outreaches to support digital campaigns such as designed ads, emails, landing pages, and other appropriate support material.\\
Assists on a wide range of projects that focus on lead generation including launching new acquisition initiatives, measuring, and reporting on results.
Works with Communications and Membership team on developing segmented messaging and creation of collateral (i.e. splash pages/digital ads/posts) for lead generating, nurturing and acquisition campaigns.
Works with the Senior Digital Manager on integrating remarketing and other digital programs into the annual renewal cycle.
Works within the Membership team to help launch special projects such as a member-get-a-member outreach, annual meeting initiatives, and engagement campaigns.
Work on projects to improve conversions on the website membership page and overall emails metrics.
Monitors and responds to email inquiries about Global Affairs programs
Assists in coordinating International grants program including administration of grant applications, and follow-up activities to recipients of grants.