I am working with a leading FMCG brand to find them a Communications Planner to produce through-the-line comms (from shopper to TVCs through to social media). You will be responsible for recommending insight-led strategies and KPIs for the brands. You will put together some fantastic and insightful brainstorms and brief the creative teams to ensure their output is strategically robust. You will bring a wealth of knowledge and marketing experience and be in-tune with the latest communications trends.
Translate business objectives into marketing strategies
Lead stretch sessions delivering actionable creative concepts
Writing creative briefs and inspire creative teams
Leading cross-functional and agency teams to develop comms plans and strategies
Developing and participating within research projects in collaboration with Insights and Shopper teams
Working with creative team to establish comms platforms (including look and feel, tone of voice, message hierarchy, channel and consumer journey messaging)
Have an understanding of what is a customer journey, how to audit the content/communications ecosystem and where the most valuable points are to invest time and money
Solid understanding of paid, owned and earned media to have a meaningful discussion with a media or PR agency.
Identifying key trends & best practices and sharing this internally
Proactively approaching client with relevant innovative & integrated solutions
Articulating creative ideas to sell-in to brand with compelling write ups and impactful visuals
Experience and Skills
Proven content marketing experience and demonstrable ability to create content which builds audiences and grows owned media channels.