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Web Marketing Manager

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Jun 18, 2019

Chicago, IL

Permanent

Agent: Jody M.

Job #: 148935

Job Description

Responsibilities

  • Lead the management of websites to build engagement with prospects, students and alumni to deliver against business objectives
  • Conduct user testing, A/B testing and other qualitative research
  • Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT)
  • Manage SEO implementations that drive traffic goals and performance
  • Lead management of web enhancements requests
  • Collaborate closely with Google Analytics 360 team and broader UX & IT team to optimize tracking and communicating website and user experience insights
  • Create efficient processes and demonstrates effective project management
  • Evangelize user experience and conversion rate optimization throughout the organization

Qualifications

  • Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus
  • Minimum 5 years digital marketing & website management
  • Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required
  • Excellent project management skills required
  • Strong communication and presentation skills required
  • Strong teaming an collaboration skills required

Want more details about this and other opportunities?
Meet Jody Mousseau!