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Web Marketing Manager

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Jun 18, 2019

Chicago, IL

Permanent

Agent: Jody M.

Job #: 148935

Job Description

Reponsibilities:

  • Lead the management of websites to build engagement with prospects, students and alumni to deliver against business objectives
  • Develop and execute short-term and longer-term UX strategy for web and mobile
  • Manage SEO on the website properties, including technical and tactical SEO implementations that align with the overall strategy to drive traffic goals and performance
  • Lead management of web enhancements and requests, making process improvements as needed
  • Liaison with freelance and agency resources that support application and development work for the website
  • Work collaboratively with marketing and other cross-functional partners, ensuring digital strategies are fully integrated
  • Operate as a web and mobile subject matter expert within the team and the broader organization; coach and mentor colleagues in area of expertise
  • Manage the digital creative process for web design, working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production
  • Manage the development and reporting of digital metrics, setting standards, utilizing ongoing dashboards to measure progress and maximize ROI
  • Creates efficient processes and demonstrates effective project management to drive execution of initiatives
  • Ensures all digital work is consistent with the established brand guidelines
  • Ensures best practices are followed in all areas of digital marketing

Skills and Experience: 

  • Bachelors’ degree in Marketing, Communications, Business or equivalent; MBA a plus
  • Minimum 5 years digital marketing & website management
  • Strong digital analytics (Omniture, Webtrends, Coremetrics, Google) and metric skills required
  • Excellent project management skills required
  • Strong communication and presentation skills required

Want more details about this and other opportunities?
Meet Jody Mousseau!