Vitamin T is partnering with a client in Chicago to find a direct hire Senior Marketing Analyst. The Senior Marketing Analyst is responsible for analyzing all marketing activities, developing a deep understanding of our target consumer and leveraging those insights to influence our overall marketing strategy. This role requires an analytic thinker who is comfortable pulling data from disparate data sources to uncover opportunities that improve the performance of our marketing efforts.
Contribute to integrated marketing strategy by analyzing and reporting on performance of online marketing channels including website, blog, email / lead nurturing, social media, organic search, and paid search
Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels to drive growth
Analyze the performance and profitability of marketing efforts at the channel, tactic and segment level to optimize spend and performance
Extract and integrate data from various sources and provide insight to understand audiences and behaviors
Create and develop smart, compelling reports that track KPIs and provide actionable recommendations
Provide support in managing and interpreting data from a response attribution model
Support primary and secondary research on brand health and campaign effectiveness
Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership
Complete other projects and duties as assigned.
Skills and Experience:
BS Degree in Statistics, Econometrics, Mathematics, Computer Science, Applied Analytics or a quantitative professional designation
Minimum 5 years of experience working with databases, reporting on data and working in an analytical capacity
2+ years of in digital marketing experience required
MS SQL programming to support analytic projects and dashboards
Experience with visualization tools (Tableau, Power BI, etc.), web analytics tools (Google Analytics) and CRM solutions (SalesForce) is required
Experience analyzing paid media metrics is a plus
Ability to work in a fast-paced work environment and excel with little guidance and supervision.
Strong analytical and problem-solving skills
Advanced Excel skills including proficiency pivot tables, reports, graphs, and more