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Marketing Strategist / Generalist

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Jun 07, 2019

Rockville, MD

Permanent

Agent: Lauren P.

Job #: 148524

Salary: DOE

Job Description

Our client, a firm specializing in the sale of furnishings, prefabricated interior construction, and supporting services to commercial, government, education, and healthcare clients, is looking for a Marketing Strategist / Generalist to join their team!

Start Date: ASAP

Duration: Full-time / Permanent position

Hours: generally 8:30AM - 5:00PM, Monday - Friday

Responsibilities:

  • Work closely with internal stakeholders and key manufacturer partners to develop targeted, effective marketing strategies

  • Assist with execution of all marketing tactics to support sales growth, including developing and maintaining the annual marketing budget

  • Facilitate proposal and bid development for strategic opportunities, including layout, content and timeline

  • Enhance company's existing website, sales collateral, presentations and videos to better support sales efforts

  • Continually monitor website and social media channels to maximize engagement and leverage performance data to optimize content

  • Coordinate with Business Development and Sales teams to plan and implement local events and industry sponsorships

  • Monitor select industry and government events and periodicals to help drive leads and develop effective marketing strategies

 

Required Qualifications & Experience:

  • Bachelor’s degree in marketing, communication or a related discipline required

  • Minimum of 5+ years marketing experience, ideally with some copywriting, editorial and graphic design skills

  • Previous experience with execution of diversified social and digital marketing techniques

  • Proficiency in PowerPoint, InDesign and Excel required

  • Experience in WordPress and SEO/SEM/ Google Analytics preferred

  • Experience working within the Architectural & Design industry preferred

Desired Characteristics & Fit:

  • Positive, optimistic person with a ‘can do’ attitude

  • Flexible and able to roll with the punches / pivot when needed on bids / deadlines / etc

  • High sense of urgency, able to multitask efficiently and calmly

  • Self-motivated / hard-working with an entrepreneurial nature, a problem solver willing to go above and beyond

  • Collaborative and Creative thinker willing to suggest new ideas and develop marketing strategies that create competitive advantages

Want more details about this and other opportunities?
Meet Lauren Petrillo!