Our client is looking for multitalented web professional with hands-on experience building and enhancing webpages, A/B testing, and producing excelling digital user experiences. If you find yourself readily evaluating web design for visual impact, brand voice, and expression of the latest trends, keep reading. If you enjoy working with numbers and are driven to understand what story they tell, this position will interest you. The ideal candidate for the Web Producer is a versatile self-starter ready to produce web development projects and make regular updates, primed to dig deep in web analytics and search marketing, and prepared to address colleagues with sound counsel and a strong customer service orientation.
Principal Duties and Responsibilities:
Contribute to scheduled Marketing promotion scheduling and execution.
Digital asset collection, optimization, and (in some cases) creation for projects.
Capture Marketing requirements for projects/initiatives.
Document business acceptance criteria to provide the development team a clear understanding of what is needed to meet business requirements.
Assist in the build and setup of tests in Optimizely for the website.
Document test plans and results of website tests.
Manage testing calendar.
Use document and image editing tools to help collect, organize, and edit web content, images, and other assets.
Use Drupal content editing and publishing tools to post, update, and maintain page content and images.
Manage Technical SEO development queue.
Assist in the tracking of Technical SEO health.
Create and maintain documentation for existing Marketing processes.
Assist with analytics and report of website performance.
Possess critical thinking, analytical, and creative talent to develop a concept or idea
A bachelor's degree and/or minimum of 3 years relevant web experience
Knowledge of current and emerging technologies, including understanding of front-end web development concepts
Google Analytics knowledge preferred
Working knowledge of Photoshop and other Adobe Creative Suite programs
Experience with Optimizely a big plus
Familiarity with SEO techniques and Web Content Accessibility Guidelines (WCAG)
Literacy and working knowledge of Google Ads platform (aka Google AdWords)
Excellent written and verbal communication, including strong editing, grammar, and proofreading skills, and ability to effectively present reports and solutions to colleagues
Developed project management skills, ability to balance multiple priorities, and take initiative to solve problems
Ability to work independently, yet a team player with a strong customer service orientation