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E - Commerce Brand Marketing Director

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Jun 03, 2019

Los Angeles, CA

Permanent

Agent: Fanny H.

Job #: 148315

Salary: DOE

Job Description

Client: eCommerce company rapidly growing and expanding into LA!
Start: within the next 2 months, depending on how long it takes to identify the right person.
 

Brand Marketing Director 
MUST HAVE:

- Experience working with eCommerce Companies 
- Ability to lead a team up to 15 people across multiple countries.
- Must be able to adapt and be flexible in processes, like a start up environment and work in a highly collaborative environment.

Responsibilities
• Lead and develop a high performance, multicultural team of over 10 individuals through coaching and direct supervision. Manage UI/UX, Product Marketing, Brand Creative, and PR and Social Media departments within the Ecommerce team 
• Provide brand strategy and ensure branding standards are clearly formulated and that guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns 
• Drive innovation and execution throughout the Brand Marketing team by establishing high expectations for quality, efficiency, and customer service 
• Identify, recommend, and execute strategies and initiatives to raise Brand Awareness, as well as driving significantly increased website traffic and conversion rates 
• Responsible for display advertising strategy and agency coordination 
• Lead Social Media team and agencies to ensure community development and ensure sales revenue & return on spent for Social Media advertising channels 
• Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization 
• Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business 
• Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects 
• Oversee the marketing strategy for new and existing product categories. Product design, strategy and management 
• Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives 
• Manage Brand Marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives 

Requirements: 
• Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management 
• Work experience in Western markets and US market experience is a plus 
• Strong decision-making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment 
• Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals 
• Front end customer experience focused on acquiring and retaining customers 
• Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research 
• Strong sense of fashion and international trends. Strong interest in Social Media and rising marketing platform and technologies 
• Native or business fluency in English is a must 

Education and Experience: 
• Bachelor’s/Master’s degree in business management, marketing, or related degree or equivalent experience is required
• 5 years relevant experience in progressively responsible marketing roles 
• 3+ years of experience managing teams and 2+ years digital marketing related experience

Want more details about this and other opportunities?
Meet Fanny Halsey!