Manages day to day implementation, maintenance, analysis and optimization of Search Engine Marketing (SEM/PPC) campaigns. Primarily responsible for daily management and optimization of client Paid Search accounts in Google AdWords and Bing Ad Center for the Amica Mutual Insurance account. This role manages all aspects of pay-per-click (PPC) campaigns, including copywriting, placement, adgroup and keyword strategy, and budgeting / bidding strategies. This position will also be involved in aspects of reporting for overall media campaign performance.
In general, most of the time will be spent in the following responsibilities:
Identifying and developing the most effective and cost-efficient paid search campaigns including strategy for Paid Search campaign structure including, ad groups, keywords, bidding and budget strategy.
Providing analysis on media delivery, performance, trends and future implications in client reports. Working with internal teams, including the Media and Analytics team and the Brand Management team, and other partners to develop reporting products to best serve clients’ goals
Monitoring results against specific key performance Indicators and conversion goals.
Researching and selecting keyword, ad copy and landing pages
Contributing to landing page strategy and analysis / analyzes results, distills insights on what’s working what’s not, provides recommendations for optimizations and/or tests.
Development of client facing presentations that summarize and synthesize campaign performance including recommendations to improve. Maintaining detailed analysis and reporting of all paid search advertising performance on a daily, weekly, monthly, quarterly and yearly basis (depending on client requirements).
Effectively interacting with search engines teams at Google and Yahoo/Bing to understand their services, capabilities, and operational requirements.
Stays current in industry best practices and changes in various Platform UI’s ( Adwords, Bing/Yahoo Adcenter, other).
Potentially supervise, train, mentor and develop junior team members, allocate work to ensure deadlines are met, audit work and oversee quality control, ensuring all errors and caught and corrected, and conduct performance reviews
Manage day-to-day expectations and communications with client and internal teams as necessary. Establish a true partnership with clients by gaining and maintaining a deep understanding of their business needs and issues faced.
Bachelor’s Degree or Technical Degree with concentration in Statistics, Information Technology, Marketing or Finance preferred
EXPERIENCE: | SKILLS:
A minimum of 5 years paid search experience
Intimate knowledge of search engine optimization, search engine platforms, search analytics, and site analytics
Has a working knowledge of analytic tools and can use them to evaluate performance metrics.
Ability to present results and findings in articulate fashion (both in writing and in person).
Ability to work with large data sets and present reporting in a way that provides clear and actionable results.
Proficiency in Excel and Powerpoint a must. Comfort with conditional formatting, advanced formulas and pivot tables.
Organized, and detail-oriented with strong attention to follow-through