Vitamin T is partnering with a global organization looking for a Content Strategist to join their Digital Marketing team to contribute to the success of their content-rich web properties and online marketing programs, including natural search, content marketing, and conversion optimization.
You possess a point of view about content strategy and are able to communicate it to team members, acting as an advocate for a flawless content experience.
You’re a unique blend of analytical and creative. You use those skills when problem solving in service to creating content and exceeding stated objectives, without losing focus on the qualitative elegance of the digital branded experience.
What you’ll do
Perform content analyses on existing pages and formulate recommendations for improvement.
Define messaging, content and priorities for campaign work.
Apply and maintain consistency with content standards, as well as define new standards.
Map current content into designs and identify content gaps.
Write clear, concise and useful copy.
Create and maintain editorial calendar for upcoming site content.
Advocate for the user by talking with our research team to understand customer needs and creating content that meets those needs, ensuring our messages speak their language.
Collaborate with designers and product managers, to find creative solutions to communication and content needs.
1-3 years of developing digital content for social, enterprise sites or publications.
At least 1 year of experience working with a content management systems. Experience with Adobe Experience Manager a plus.
Understanding of content strategy methodologies including, but not limited to: content analysis and recommendations, writing and editing page-level copy, editorial process, taxonomy, CMS tagging and SEO.
Experience with enterprise-level analytics.
Experience in financial services and B2B content-led brands is preferred.
Experience working with remote teams in international and multicultural settings.