You will need to understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You will be tasked with joining relevant conversations on behalf of the companies multiple brands and “soft selling” their products by providing support to current and prospective customers.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each community.
Proven working experience in social media marketing or as a digital media specialist for technical company or industry.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Demonstrable social networking experience (blogs, Facebook, Twitter, etc) and social analytics tools knowledge.