Growing company seeks motivated Clinical Product Manager to be responsible for overall product lifecycle management with a focus to define market strategy for Clinical Diagnostics products and markets. Key activities of the Clinical Product Manager include customer/market research, forecasting and financial analysis, obtaining customer VOC, identifying new business and market opportunities, defining and driving product initiatives from concept through commercialization.
ESSENTIAL JOB FUNCTION
Oversees CDx product portfolio from development to commercial launch with responsibility for all pre-launch planning and go-to-market strategy for the Oncology segment.
Collects customer inputs, competitive intelligence and market trends to build robust marketing plans and product roadmaps for the product portfolio: What markets to serve, what customers to serve, what channels to serve those customers?.
Participates in researching, understanding and finally communicating the needs of customers to the marketing and project teams for these products.
Ensures the use of VOC to assess market opportunities, market attractiveness, and develop products. Works with regions to identify and validate opportunities across the globe.
Contributes to drive outbound marketing initiatives for a high-growth product line with clearly defined goals, objectives, critical success factors, timelines, budgets and action items.
Performs Competitive Analysis; strengths, weaknesses, opportunities and threats (SWOT) (market segment or product segment)
Participate on cross-functional teams including sales, manufacturing, operations, R&D, Quality, Regulatory, and downstream marketing to achieve market penetration and revenue goals.
Participates in conducting and documenting user and customer interviews, and plans and executes focus group meetings with varying types of current and potential clients;
Performs competitive research and benchmarking, to include the identification of key thought leaders in the industry;
Drives, tracks, and forecasts relevant business metrics (revenue, growth targets, etc.);
Coordinates and represent the company at industry events and during customer visits, conducts lead follow-up, and creates demonstrations that highlight the key values of the product
Bachelor’s Degree in life sciences, MBA desired;
Demonstrated experience in the following areas:
Experience in diagnostics marketing and/or product management within the Clinical Diagnostics industry in Oncology;
Demonstrated writing skills with customer-focused communications and PR
Experience with Lab Developed Tests (LDT) or IVD diagnostic oncology products
Experience with the design and execution of marketing programs and launches of clinical products and/or lab-developed tests in the US Oncology segment.
Experience with both US and EU markets preferred;
Experience with marketing to health care providers and clinical laboratories;
Demonstrated Product development experience in clinical diagnostic testing including developing plans for
3) drive product launch plans and initial go to market strategy, and
4) ongoing product profitability.
Ability to develop promotional materials that are clear, coordinated, compliant and consistent with well-defined brand objectives & priorities
Up-to-date laboratory skills and vernacular; an ability to work with researchers (internal and external).
Excellent verbal and written English communication skills, and a demonstrated ability to learn and communicate complex medical topics;
Demonstrated strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
Proficiency in the use of PowerPoint, Word, and Excel; comfortable with Salesforce and Google Docs; Sheets
Ability to execute rapidly for immediate and measurable results
Proactive with the ability to work in a fast-paced environment and maintain a sense of urgency
Must have a professional manner, and a demonstrated ability to work collaboratively within cross-functional teams and with all levels of organization (End users to Sr. Executive level) and team members (internal and agencies)
Ability to ask open questions and have strong listening skills.
Problem solving ability and sense of ownership when driving projects to completion
Critical thinker with detail-oriented perspective
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