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Digital Marketing Specialist - CHI

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May 06, 2019

Chicago, IL

Freelance

Agent: Beverly R.

Job #: 147291

Job Description

ESSENTIAL DUTIES & RESPONSIBLITIES: 
• Collects, coordinates and/or develops content to optimize customer programs and campaigns for email, SEM and web. 
• Engages vendors as needed for digital programs (Email Service Provider, SEM, Web and other digital opportunities) to ensure the tools used match the company objectives within budget. 
• Support the development of and executes email and web marketing campaigns, including updates to the promotional calendar, segmenting the client file, and targeting offers appropriately. Routine email tasks performed include: 
o refresh email contact data monthly (file prep, Access DB, uploading, segmentation rules) 
o send email campaigns based on segmentation and testing plan 
o troubleshoot Email Service Provider (Bronto) rules and campaigns as needed 
• Participates in cross-functional team meetings and promotional calendar reviews. 
• Identifies and communicates promotional content and program plans to necessary teams and vendors to meet business objectives. 
• Uses content tools and tracking elements to create emails, digital ads, and online content. 
• Executes updates to templates using technology for programming in HTML/text format and images as needed. 
• Tests and optimizes target criteria, content, forms, etc. to increase metrics (open, click, lead, and application rates) and exceed expectations. 
• Integrates offline marketing campaigns and targeting with digital programs and other electronic promotions and communications. 
• Coordinates digital marketing, ecommerce and eprocurement messages on company intranet. 
• Organizes website content and coordinates web messages with various stakeholders for timely placement. 
• Facilitate and execute Digital Marketing webinars using “GoToWebinar”. 
• Compiles tracking, analysis, and reporting of the impact of promotional and non-promotional campaigns for digital marketing efforts, including email and webinars. 
• Prepares reporting inputs for Web Promotions and Email programs and participates in quarterly Digital Marketing Programs report outs. 
• Coordinates efforts with team members to ensure digital marketing tactics are implemented on time and within budget. 
• Other duties as assigned. 

OTHER SKILLS & ABILITIES: 
• The successful candidate must have proven email and direct-response marketing experience with a passion for Digital Marketing. 
• Experience executing website content, online promotions, email, SEM/SEO, PLAs, and/or direct response campaigns and programs. 
• Some experience managing external vendors (Bronto, ExactTarget, etc.) 
• Some experience with HTML and image editing software. 
• Exposure and/or experience reporting on financial impacts of digital initiatives. 
• Some experience creating online, email and SEM/SEO campaigns for sales and service operations. 
• Exposure to or an understanding of SEM/SEO concept to implementation for B2B market. 
• Excellent people skills with the ability to communicate effectively and a keen eye for quality control of work. 
• Effective time-management skills, able to work individually and as part of a team under tight deadlines with changing priorities. 
• Proven success working cross-functionally in a developing and changing environment with shifting priorities. 
• Excellent written and oral communication skills with experience presenting to management. 
• Proficiency with Microsoft Office including Excel, PowerPoint, and Word; knowledge of Access a plus. 

Want more details about this and other opportunities?
Meet Beverly Ross!