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Digital Marketing Manager (5 - 7 yrs exp)

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May 03, 2019

Richmond, VA

Freelance

Agent: Heather Y.

Job #: 147242

Job Description

The digital marketing manager will lead and manage all aspects of eCommerce, digital advertising and web usability services for the agency and its clients.

Key responsibilities to include but not be limited to:

  • Plan and manage email, online advertising, search marketing and digital media.
  • Communicate with internal and external vendor/partners on the execution of digital marketing plans.
  • Partner with social media strategist to develop digital media strategy plans for the agency’s clients.
  • Work directly with agency clients to develop, implement and report on digital plans.
  • Plan and track digital marketing budgets.
  • Evaluate performance on digital.
  • Direct and lead copywriters and digital designers to implement best practices in social media, emails, digital ads and web design.
  • Support revenue growth through online customer acquisition, retention and brand awareness marketing strategies.
  • Accomplish digital marketing and online sales objectives by planning, developing, and implementing advertising, merchandising, and promotion programs.

 

Skills & Competencies

  • 5-7+ years of experience in B2B and B2C planning and executing integrated marketing campaigns with strong digital foundation.
  • Strong attention to detail and understanding of a digital strategy concepts.
  • Strong communication skills and ability to manage communication flow and connection with clients and other key client stakeholders.
  • Ability to develop, manage and implement digital marketing plans.
  • Strategic marketing acumen, able to get in the weeds when needed but also set high-level digital strategy across clients.
  • Must be an adaptable, flexible team player able to switch gears and focus as needed.

Want more details about this and other opportunities?
Meet Heather Young!