Browse Jobs

Connecting you with the best creative freelance, permanent, and contract-to-hire roles is our job. Let us help you find yours! Need help with roles? Check out our job descriptions

Digital Marketing Analyst / Strategist

Apply

May 03, 2019

Chicago, IL

Temp To Perm

Agent: Beverly R.

Job #: 147241

Job Description

Develop, propose, implement, and optimize text and banner ad campaigns on a variety of platforms (Google Ads, Bing/Yahoo Ads, LinkedIn Sponsored Content, Facebook Ads, Twitter Ads) and for Clients targeting a variety of audiences with complex and overlapping needs 
Manage SEM campaigns within a predetermined budget and under a target CPA 
Fluently analyze and report on Client website performance, ad campaigns, and social media efforts using a variety of analytics dashboards 
Consistently and proactively monitor Clients’ content marketing and campaign/website performance, supported by proactive recommendations, best practices, A/B testing results, and generalized optimizations 
Develop and deliver regular website and campaign performance reports that provide actionable insights and recommendations to key stakeholders with a high degree of accuracy 
Fluently respond to questions about SEO and Campaign tactic best practices 
Create and manage dashboard and analytics reporting processes 
Strong knowledge of current Inbound Marketing best practices and how to leverage various elements of marketing automation to fit the needs of various campaigns, Clients, and target audiences 
Positive engagement, attention to detail, and superior communication skills while collaborating with internal and external teams 
Experience with tools like Hubspot, ClickTracks, Omniture, WebTrends, Supermetrics, Data Studio, Google Analytics, and Google Tag Manager to manage and deliver strong campaigns and report on key insights for our Clients’ performance improvement 
Ability to come up with creative ideas for Clients to increase their online presence while achieving their online goals 
Strong analytical mind with expertise and fluency in qualitative and quantitative market research methodologies 
A determination to ensure stringent quality control process for all deliverables 
Strong blend of analytical, technical and business skills with the ability to understand and articulate the online business quickly 
QUALIFICATIONS 

2-4 years of experience in online advertising at a company with primary responsibility in digital analytics ROI, and involvement in a robust, growing online presence 
Bachelor’s Degree in Marketing, Statistics, or related field 
Outstanding analytical skills and the ability to troubleshoot issues on multiple, overlapping digital properties 
Strong organizational skills, with the ability to plan ahead, judge priorities, multitask and meet deadlines 
Polished communication skills and the ability to present to clients professionally and with a positive attitude under pressure – this role has lots of Client presentations with awesome, engaged clients who ask great questions 
Strong sense of what makes something visually appealing and easy to understand – in PowerPoint, Excel, Word, and online in websites, social media accounts, photos and video 
Google Analytics and Google Ads (Search & Mobile) certification required by start date 
Technical knowledge of web marketing tools such as Tags, JavaScript, widgets, RSS Feeds, HTML, CSS, APIs, etc. 
Familiarity with the life science industry and regulations affecting healthcare communications and advertising 
Creativity and flawless writing skills 

Want more details about this and other opportunities?
Meet Beverly Ross!