We are seeking a technical SEO Manager, ready to play a pivotal role in driving growth. You will be an advocate for Search Engine Optimization (SEO) throughout the organization, working cross-functionally to increase overall search visibility and traffic, develop and implement technical SEO optimizations, and monitor and report on changes in page and keyword rankings, organic traffic, and organic-driven sales. In addition, you will be responsible for content strategy in partnership with marketing teams, ensuring that both SEO and brand standards are met.
This role requires having an excellent understanding of SEO, strong technical and analytical skills, as well as excitement to keep up with and IMPLEMENT SEO best practices.
What You'll Do:
Own the roadmap for on-page and off-page SEO programs and growth opportunities, prioritizing initiatives based on level of impact and level of effort
Conduct content gap analyses, keyword opportunities, and competitive audits
Regularly audit website for SEO friendliness and improvement opportunities
Define and implement site architecture and technical infrastructure SEO optimizations
Monitor and grow quality inbound links, working with brand and marketing teams
Work with marketing, operations, and customer service to develop content recommendations and optimize content that will engage consumers and drive SEO value
Train the marketing team on key SEO best practices, and create guidelines for design, PR, influencer, content, and marketing teams
Create technical guidelines for the developers and designers that maximize search engine potential including latency, URL structure, internal linking guidelines, markup, information architecture, canonicals, etc.
Keep up on industry best practices and innovation
Use data wherever possible to support recommendations and tracking results
What is Required:
3-5 years of SEO experience in the e-commerce/retail industry
Proficient in HTML
Fluent with SEO tools such as Google Analytics, Search Console, SEO Moz, Bright Edge, etc.
Google Analytics Individual Qualification, knowledge and experience with SEM/PPC a plus
Excellent analytical and troubleshooting skills
Be knowledgeable on top of all the latest SEO industry trends and up-to-date on latest search engine algorithm updates
Experience and desire to work with technically-focused teams, as well as marketing savvy teams
Excellent written and verbal communication skills
Strong organizational skills and extreme attention to detail
Positive attitude and ability to receive constructive feedback
Ability to work and multi-task in a fast-paced, deadline-driven environment
Must be punctual, responsible, dependable, honest, and work well with others to obtain common goals
Organized self-starter who can follow instructions and work independently with little direct supervision