As a Copywriter you will play a fundamental role in the content development process. Using a creative blueprint, your job will be to develop creative concepts and copy of interactive and multimedia advertising and marketing materials. You will work closely with the Creative and Production teams, CD’s and editorial departments.
Your role will include taking complex data and turning it into persuasive copy directed at physicians, patients, and consumers. The Copywriter will present ideas to clients, participate in pitches as required, and participate in team meetings. We’re looking for hungry writers who won’t shy away from a challenge. Writers who embrace the complexities of the pharmaceutical industry. Writers who inspire their teammates with their fire and passion.
What you’ll do.
Is passionate and original
Combines conceptual creative thinking with exceptional content delivery
Possesses a deep understanding of how (and when) interactive technologies can be used to deliver rich and rewarding user experiences
Partners with other team leads in other departments like User Experience, Creative, Technology and Project Management
Is experienced in a range of interactive marketing tactics and content delivery methods, including: website, rich and standard ad units, emails, tools, video, mobile, etc.
Is responsible for on-strategy and on-time execution of multiple projects
Verbally sell, debate, or support your research internally, with the client or in front of a med/legal review committee
Annotate references and create reference submission decks
Is comfortable and experienced presenting work internally and externally to clients
Be able to find a way to be creative in our highly regulated industry:
Understands the production process
What you have.
3-5 years of experience as a copywriter in an interactive advertising agency
Pharmaceutical marketing, HCP is a must.
Must have experience developing and executing campaigns for pharmaceuticals, medical devices and health and wellness industries
Bachelor’s degree required (preferably one that combines a background in English and Science)
Demonstrated ability and willingness to push the creative while staying on strategy
Extraordinary written and verbal communication skills