Our client, a local powerhouse in web design and all things digital marketing, is seeking a Digital Marketing Manager for their Paid Advertising business.
Working with Online Marketing Team, Copywriters, Project Managers, Strategists, Development Team Members, Designers and Programmers in the conception and execution of marketing plans
Managing multiple paid digital marketing campaigns across multiple industries
Assist in estimation of budgets and volumes for prospective client proposals
Audit search, display, and social efforts of potential clients and provide insight as to how ROI can be increased
Be responsible for the paid budget allocation, planning and paid social setups
Research and analyze appropriate potential social media platforms on which to advertise
Competitor analysis to support keyword and other demographic research
Responsible for bid management, keyword research and specific country targeting.
Ensure evaluation and tracking is in place to monitor campaigns
A/B testing setup and tracking
Superior written and verbal language skills.
Proven history of leading teams without direct authority (there are no supervisory duties in this role)
Track record of working closely with and delighting clients
Advanced experience with researching, coordinating, developing, posting and monitoring paid marketing campaigns, both search and social.
Solid grasp of online marketing strategies including SEO, paid search, social platforms, content marketing, targeting, and retargeting.
Up to date, working knowledge of paid search and paid social platforms and campaigns.
Excellent research skills
Ability to efficiently organize workflows and deliver on deadline.
Bachelor’s degree (B.S. /B.A.) from a four-year college or university in the areas of marketing, advertising, communications, English, business administration, project management, computer science, information technology, or a related-field
Minimum of three years managing a high volume of PPC campaigns or subsequent budgets; or an equivalent combination of education and experience.