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Senior Email Art Director

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Mar 29, 2019

Chicago, IL

Permanent

Agent: Jody M.

Job #: 145801

Job Description

The Senior Art Director is responsible for leading the Email Creative team to create elevated email campaigns that will drive engagement and conversion and inspire our customers.


 Lead the design, presentation and photography concepts for email creative.
 Partner with cross-functional teams to deliver a consistent and innovative consumer-first brand presentation across channels.
 Deepen customer engagement and conversion by driving the creation of innovative and engaging email campaigns.
 Lead email campaigns from inception to launch, working collaboratively across design and copy on concepts and implementation.
 Develop thought leadership and high standards to the email program as well as support the email team to meet and exceed standards.
 Deliver and engage effective creative solutions against marketing briefs and content strategies.
 Develop overall email strategy and design In collaboration with Senior Manager(s).
 Understand the nuances of customer segments within the email channel and personalization opportunities to maximize relevancy and engagement.
 Maintain organized schedule of upcoming emails, identifying any potential conflicts in advance.
 Copy edit and provide feedback and recommendations on images / videos / gifs for all submissions.
 Ensure that all campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals.
 Work to enhance process and campaign performance to accelerate channel performance.
 Mentor the email creative team by providing critical hindsight and feedback.
 Create and maintain consistent email templates, standards and specifications.
 Consistently approach design projects from a user-centered perspective.
 Collaborate with design leads and external teams to ensure new email journeys are produced at standards that uphold/elevate the company’s brand identity.
 Build cross-functional relationships and interact daily with internal teams to support multi-channel initiatives.
 Maintain awareness of key performance metrics and incorporate them as part of the goals of the email designs.
 

Required Skills:
 Must provide Portfolio link or PDF samples
 Bachelor’s degree required, BFA in Graphic Design a plus
 Minimum 7 years of relevant experience
 Strong skills in design, specifically for the email channel and possess a complete understanding of email design best practices
 Strong typography skills
 Previous experience writing HTML email code
 Previous experience with animation and motion graphics
 Demonstrated passion for email and other digital channels
 Excellent knowledge of graphic design including Photoshop, InDesign and Illustrator
 Excellent ability to successfully guide and move forward multiple projects at one time

 Proven ability to work in a team environment
 Leadership skills in mentoring and leading creative teams
 Good reading, written and verbal language skills (English)

Want more details about this and other opportunities?
Meet Jody Mousseau!