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Marketing Retention Specialist


Mar 05, 2019



Agent: Liz M.

Job #: 144743

Job Description

Exciting opportunity to join a growing FinTech startup as their Marketing Retention and Loyalty Specialist. If you have hands on experience with CRM/ Email Automation, with a focus on engaging and retaining customers, this role is for you! 

What would make you a great candidate for this role: 

  • 3-5 years of experience in retention and loyalty marketing with a focus on growing and expanding user base to meet business objectives
  • 2+ years experience as a power user/admin of a marketing automation platform (Salesforce a plus)
  • Experience creating engaging and optimized content for multiple product offerings
  • Experience in the financial industry, passion not required but the ability to see this as a great opportunity is a non-negotiable
  • Proven ability to juggle multiple projects and maintain a sharp attention to detail
  • Scrappy, can-do attitude – someone who will do whatever it takes to get the job done
  • Proficiency in MS Excel and PowerPoint
  • Energetic, goal-oriented, and team-driven

If you meet all of the criteria above, here is a glimpse into what you'll be doing:

  • Develop and implement retention programs, rooted in data, based on customer lifecycle
  • Partner with the marketing and sales team to develop compelling copy, relevant emails, push notifications and in-app communication
  • A/B test activation campaigns to drive conversion and more engaged users
  • Write, design and develop email templates for use in nurturing and email campaigns
  • Work closely with Technology and Marketing teams on analysis and reporting on the success of programs and retention KPIs



Client Description:

  • Unlimited PTO & personal days
  • Comprehensive health benefits - Medical, dental and vision insurance
  • Stock options for all employees
  • Conveniently located near public transportation
  • Opportunities for professional advancement
  • Pre-tax commuter benefits
  • Apple laptop and accessories

Want more details about this and other opportunities?
Meet Liz McBride!