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Senior Digital Marketing Manager (1.0)

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Mar 04, 2019

New York,

Permanent

Agent: Vincent S.

Job #: 144710

Salary: 100-120K

Job Description

The Digital Marketing Manager will help develop the strategy and supervise the creation of organic social content, directing the production, execution and calendarizing of that social media content. In addition to organic social, the DMM will manage organic search optimization by working with the  SEO team. The DMM will primarily be responsible for managing and optimizing all organic content, building a new digital influencer program to engage broader audiences and garner new customers

 

Responsibilities:

  • Develops and executes robust social media calendar and content plan both individually and with the product team. The DMM will have agency and internal creative support for social media content.
  • Manages social content including acting as the central point of contact for all internal and external stakeholders to ensure all activities are on-track.
  • Manages organic content performance to robust reporting and forecasting goals for website engagement
  • Constructs and executes a robust digital influencer program to extend to new customers. Including: Influencer outreach and recruitment Influencer management and oversight

 

Requirements:

  • Bachelors degree or equivalent work experience and 5+ years of relevant experience.
  • Proven track record of developing and executing clear and robust digital media strategies in social channels
  • Experience in content creation and leading content strategies
  • Deriving campaign performance metrics and forecasting campaign results
  • The ability to seek and create unique opportunities/content on social platforms
  • Comfort with presenting campaign performance to leadership and peers in clear and understandable way
  • The ability to lead meetings, create structure and strong project management skills
  • Knowledge of SEO best practices

 

Preferred Requirements:

  • Masters degree
  • Experience executing a social media content calendar
  • Experience auditing social performance and making recommendations for performance improvement
  • Experience setting up and targeting audiences in paid social channels
  • Experience working with BrightEdge or comparable SEO tracking tool.

Want more details about this and other opportunities?
Meet Vincent Sorce!