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Manager of Direct Mail

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Feb 27, 2019

Chicago, IL

Permanent

Agent: Jody M.

Job #: 144543

Job Description

Responsibilities

    •  Develop and manage direct mail testing to reach target audiences and get responses by making sure that data sets are statistically significant 

    •  Partner on developing a strategy for managing mailing lists and building out a contact list database to track who the company mails to, from which source, and results

    •  Find new sources for contact lists and test effectiveness of those lists

    •  Partner with creative to develop effective mailers that reach target audiences and achieve or exceed a target response rate, including translating messages to creative team so they can effectively develop pieces

    •  Use effective data modeling to determine patterns in responses and share that information with relevant teams internally to develop strategies

 

Required Qualifications & Experience

    •  Must have deep agency or vendor management experience to be able to develop strategy and drive success

    •  Must be analytically and creatively minded and be able to share wins of developing models and strategies and testing outcomes to get high response rates and results

    •  Experience developing an internal direct mail engine strongly preferred

    •  At least 7 years of direct mail experience required

    •  Must have the ability to improve and optimize marketing channels

    •  Must have specific examples of their specific wins/successes in the aforementioned areas

 

Desired Characteristics & Fit

    •  Must have a high level of integrity, maturity, and positivity

    •  Must be someone who believes in the company's mission and wants to be part of a growing company

Want more details about this and other opportunities?
Meet Jody Mousseau!