Purpose: Drive the creation, development and execution of the digital marketing plan covering all performance-based marketing ie: paid social, search, brand website, affiliate marketing as well as the translation of marketing campaigns into digital marketing campaigns. Track & analyze performance to constantly improve brand online presence and drive qualify leads to make bookings on the website.
Key Responsibilities / What You Will Be Doing
Oversee and develop customer b2c customer acquisition programs:
Work with digital agency and marketing team to lead and build an effective digital marketing plan in line with the business and brand strategy
Manage & maintain strategies to drive qualified online traffic using paid search, SEO, PPC, retargeting, programmatic, mobile marketing, etc.
Measure, report, and optimize performance of digital marketing campaigns using vendor dashboards, Google Analytics, and marketing analytics reports
Managing strategies and implementation of multi-channel campaigns to drive qualified leads for the B2C channel
Define Customer Cohort Strategies and develop targeted campaigns for critical segments
Tracking, reporting & analysis - deliver regular reports on online performance to the business and conversion rates to make improvements to site to improve booking conversion and lead capture.
Analysis and owner of all 3rd party platforms to drive sales; platforms include Bounce Exchange, Feefo Reviews, Mix Panel, Crazy Egg, Olapic
Work with data analysis team to test paid acquisition channels
Manages digital marketing acquisition budget
Stay up to date with digital marketing (and social media) trends and potential new channels/platforms.
WHAT YOU NEED:
5+ years of digital marketing experience with direct ROI experience
Advanced understanding of Microsoft Office applications and Google Analytics
SEO strategy experience and familiar with seo content tools such as Screaming Frog, Moz or SEMRush.
Experience managing digital creative and knows best practices for messaging depending on new or return visitor
Experience in Google Analytics to meet marking goals is a MUST.
Comfortable and confident in making effective autonomous (and group) decisions in a timely manner
Experience across all social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
Goal-orientated, self-motivated, excellent communication skills and focused
Deep working knowledge of various paid digital marketing channels
Analytical mindset with up-to-date understanding of industry trends/developments, a nice to have but not a must
Strong collaborative skills with ability to multitask while delivering against aggressive deadlines
Being an exceptional communicator about potential barriers to bookings
Self-directed to manage priority workload is A MUST.