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Senior Digital Marketing Specialist – Home Improvement (6 Month Contract)

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Feb 21, 2019

Atlanta

Freelance

Agent: Paige W.

Job #: 144282

Salary: 65-85K, DOE

Job Description

The Sr. Digital Marketing Specialist for Home Improvement develops and implements the PPC (Pay Per Click), paid social and digital adverting efforts for their Home Improvement Department.  The goal of this role is to drive inbound lead generation on their web page through paid efforts. In this role, you should be well-versed in principles of search engine marketing (SEM).  Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) 

Duties and Responsibilities: 
-Launching and optimizing PPC campaigns 
-Monitoring marketing budgets and overseeing search platform accounts 
-Tracking KPIs and producing useful reports for management 
-Participate in forming effective paid search strategies 
-Launch and optimize various PPC campaigns 
-Oversee accounts on search platforms (e.g. Google AdWords, Bing) 
-Be involved in keyword selection and audience targeting 
-Monitor budget and adjust bids to gain better ROI 
-Track KPIs to assess performance and pinpoint issues 
-Write attractive and concise copy for adverts 
-Suggest and develop new campaigns across multiple channels 
-Maintain partnerships with PPC ad platforms and vendors 
-Find ways to reduce risk of click fraud 
-Keep abreast of PPC and SEM trends 

Client Description:

Our client is a top notch Financial Tech company founded and built in Atlanta. The company provides technology to banks and merchants to make loans to consumers for home improvement, solar, healthcare and other purposes.

Requirements:

-3 to 5 years of past experience in PPC Management or Digital Marketing 
-Experience in data analysis and reporting
-Knowledge of SEM and digital marketing concepts 
-Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) 
-Understanding of HTML and XML is a plus 
-Proficient in MS Office (particularly Excel) 
-Excellent communication skills 

Bonus:
-2 years working in the home improvement industry 
-Experience working for a B2B marketing organization 
-Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)