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Marketing Technology Specialist

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Feb 13, 2019

Boston, MA

Permanent

Agent: Vincent S.

Job #: 143989

Salary: 70-75K

Job Description

We are looking for a Marketing Technology Specialist to join the Business Development team. This individual would be responsible for working on a variety of digital projects, including managing their Salesforce database, executing email marketing campaigns, tracking analytics and monitoring SEO, and managing website tools for blog pages and social media.

Your primary responsibility for our systems and processes for demand generation infrastructure. From driving integration with data sources for ABM targets, to back end reporting / analytics for measuring and optimizing campaign outcomes – and everything in between – you’ll have significant impact on the success of our wide range of marketing programs.

To be successful in this role you will be an experienced user of HubSpot marketing automation, email marketing, and data hygiene, with proven skills integrating with salesforce.com and various inbound data sources. You will scale our reach by pushing the boundaries of marketing tools and technologies to drive effective campaigns.

 

In this role, you will:

  • Fully manage global HubSpot deployment including utilization of built-in features and integration with salesforce.com
  • Manage day-to-day HubSpot system maintenance and configuration, as well as act as the first line of support for our systems and overall marketing pipeline
  • Be internal SME/power user for marketing systems and evaluate new technologies
  • Build demand generation assets including emails, landing pages, nurture programs
  • Maintain and test best practice optimized templates and conduct A/B and multivariate testing
  • Implement process controls to adhere to data governance mandates such as GDPR and CASL

 

Requirements

  • At least 2 years of HubSpot and Salesforce.com working experience
  • Proficiency in various Martech platforms such as: BrightTALK, Vidyard, Zapier, Terminus, AdRoll, SnapApp    
  • Ability to translate business needs into technical execution
  • Enterprise B2B software experience and/or security market knowledge a plus

Want more details about this and other opportunities?
Meet Vincent Sorce!