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Email Marketing Manager (SF)

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Feb 06, 2019

San Francisco

Temp To Perm

Agent: Samir P.

Job #: 143710

Job Description

This exciting role will join our dynamic Corporate Marketing team.This strategic role will own the email channel, responsible for developing marketing strategy in collaboration with other channel owners and port marketers, building and executing campaigns on our marketing automation platform and measuring and communicating success through rigorous data analysis. 

This position reports into the Corporate Marketing Director and oversees an email marketing specialist. 

Position specific responsibilities: 
• Manage all email marketing initiatives  to drive company growth 
• Work closely with Creative, Port Marketers, Sales and Corporate Marketing to build campaign strategy and execute sends 
• Manage email calendar, optimizing user response and evenly distribute daily/weekly email volume 
• Setup and deploy complex programs within our marketing automation platform (automated and single-batch) to engage new prospects and existing customers 
• Build and actively manage email send lists 
• Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns 
• Improve structures and process to help scale email marketing 
• Ensure emails are optimized for both web and mobile 

Desired background: 
• 1-3 years experience creating and launching email campaigns using marketing automation platforms like Marketo, Pardot, etc 
• Proficiency in HTML 
• Experience creating and executing many large-scale email campaigns at once 
• Familiarity with Salesforce.com 
• Experience with A/B testing 
• Strong Excel / analytical skills 
• Intense attention to detail without compromising speed in execution 
• A can-do attitude and owner mentality—ready to seize opportunities and take initiative without needing to be told 
• Comfort in a fast-paced, ever-changing environment 
• Bachelor’s degree or equivalent experience 

Want more details about this and other opportunities?
Meet Samir Patel!