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Content Creator (with SEO & digital marketing)

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Feb 06, 2019

Burlington, MA

Temp To Perm

Agent: Julie H.

Job #: 143697

Salary: Depends on Experience

Job Description

 

We're looking for a talented content creator who can scale our marketing efforts and increase our brand awareness. This role requires exceptional writing skills, a creative mindset, and a results-driven attitude. The Content Creator will be responsible for creating educational, long-form and short-form marketing assets and site pages that increase organic traffic growth, engage our audience and drive leads. We need an editorial-minded individual who understand the demands of marketing and sales professionals and can craft narratives that capture people's attention. Customer stories on quality in the manufacturing environment will be an important focus. This person will perform keyword research, conduct competitive analyses, analyze and report on performance, and execute on cutting-edge SEO, CRO, and growth marketing strategies. The right candidate will care deeply about quality writing and solving for metrics, crave feedback, and thrive in an environment of constant change. 

What to expect: 

  • Research and write marketing assets such as customer case studies, buyers guides, and long-form site pages to hit aggressive daily and weekly deadlines. 
  • Create content that performs well in search, on social, and other channels. 
  • Edit content produced according to style guide and provide constructive feedback to other content strategists. 
  • Collaborate with bloggers, SEOs, demand gen marketers, video professionals, product marketers, and external influencers to produce relevant content. 
  • Use data to uncover and identify high-performing topics and formats and adjust editorial strategy to hit goals. 
  • Analyze campaign success and share insights and best practices for future projects. 
  • Get buy-in for your creative ideas by communicating value. 
  • Optimize content production process to solve for efficiencies 

What you need to succeed:

  • BA/BS degree or equivalent working experience. Journalism, communication, or equivalent degree preferred. 
  • 1-3 years professional experience writing and editing blog posts or other content for the web, demonstrated with writing samples and/or a portfolio of work. 
  • The ability to create a cohesive narrative, write clear, accurate copy, and adapt your tone and style for different audiences and formats is required. 
  • Comfort with collecting and analyzing data to continuously improve work and meet growth targets. 
  • Ability and desire to solve for quantitative traffic metrics with creative products. 
  • Errors, typos, and inconsistencies make your skin crawl. 
  • Knowledge of the manufacturing industry, or a willingness and defined strategy to become a subject matter expert quickly. 
  • Able to meet deadlines and prioritize work. 
  • Complementary skill set in another category, such as video, graphic design, or HTML/CSS, is a plus!

Want more details about this and other opportunities?
Meet Julie Hornett-Zaitz!