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Director, Campaign Marketing, ITOM & ITAM (SV) Req#: 8904426


Feb 01, 2019

Santa Clara, CA


Agent: Rachel S.

Job #: 143507

Salary: DOE

Job Description

Director, Campaign Marketing Req#: 8904426

This position reports to: Sr. Director, Global Campaigns 

Our client is changing the way people work. With a service orientation toward the activities, tasks and processes that make up day-to-day work life, they help the modern enterprise operate faster and be more scalable than ever before. They’re disruptive. They work hard but try not to take themselves too seriously. They are highly adaptable and constantly evolving. They are passionate about our product and they live for their customers. They have high expectations and a career with our client means challenging yourself to always be better. 


They are aligning their go-to-market strategies and plans around six global conversations to drive awareness, consideration, purchase and expanded adoption of their six key solutions. The Campaign Director for their IT Operations Management (ITOM) and IT Asset Management (ITAM) conversations takes the lead in orchestrating the efforts of a cross-functional team of marketers to design and execute targeted, integrated marketing campaigns to support Marketing and Sales motions, aligning to specific pipeline goals and other marketing metrics. Each campaign will include high propensity account analysis, with a supporting program optimization plan and activation to drive creation and delivery of high performing content assets, digital strategies, webinars and in-person events, and other high value tactics aligned to the Buyer’s Journey. 

Our client's Campaign Directors live and breathe pipeline. You should consider yourself a "pipeline officer" for your business, and interlock and follow through with your aligned Marketing peers and Sales to ensure maximum throughput and results from campaign to pipeline. 

What you get to do in this role: 

  • Develop integrated marketing strategy, planning and execution of global campaigns to drive new audience acquisition and align to pipeline goals. 
  • Map content story arcs to your buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages. 
  • Develop and maintain a captivating customer journey through digital (web, media, social, etc.) and in-person (event formats) engagement vehicles to deliver fully integrated campaigns. 
  • Drive required content/asset creation with key stakeholders and agencies. 
  • Test, measure and optimize all campaign elements to meet pipeline goals. 
  • Own accountability with the regions and other business stakeholders to deliver campaigns worldwide. 
  • Deliver succinct presentations to showcase your results against goals, successes, learnings, and revised action plans. 
  • Drive deliberate actions in your go-to-market activities; be thoughtful in what you’re saying to the target, who the target is and what you’re trying to achieve with your actions. 
  • To drive action and attention, deliver ideas that are innovative and provocative with your marketing activities, not just the classic high-tech approach. 
  • Own your budget to optimize spend across creative and execution. 
  • Communicate campaign strategies, plans, and metrics to executive leaders and stakeholders 
  • Work with Marketing Operations team to optimize lead flow, metrics and reporting. 
  • Work with Product Marketing, Field Marketing, Sales Development, and field Sales teams to develop collaborative programs that identify new buyers and develop relevance for the ServiceNow business you own (ITOM and ITAM). 
  • Own understanding of and actionable outcomes from your campaigns and their impact on the business. 
  • Supervise a Program Manager supporting your campaigns. 

In order to be successful in this role, we need someone who has: 

  • Expertise in developing global campaign strategies. 
  • Strong campaign orchestration, message optimization, persona and buying cycle experience required. 
  • Amazing project management skills. 
  • Analytical skills that align with how to think about campaigns and their outcomes. 
  • Solid writing, presentation and communication skills. 
  • Experience working with regions outside the US and strong stakeholder management skills. 
  • Ideally 12+ years of experience in this type of role previously, with a BS in Business or Marketing, MBA strongly preferred. 
  • Experience with SaaS selling motions preferred. 
  • Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes.
  • Mastery of pipeline management, waterfall metrics and how lead generation impacts the funnel. 
  • Experience with digital marketing methods and working with paid media. 
  • Naturally a driver and a builder; able to work in a fast-paced environment. 
  • Knowledge of the IT Service Management technology market preferred.