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Sr. SEM Analyst / SEM Manager

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Jan 30, 2019

Richmond VA

Permanent

Agent: Carrie Megan W.

Job #: 143354

Job Description

Our client in Richmond VA is looking for a SEM Manager/Sr SEM Analyst! This is a permanent opportunity for a full-time position working onsite. Relocation is available so if you're eager to get to this dynamic city on your own - we welcome you! 

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Requirements

  • 3-7 years of search engine marketing experience, managing high volume ad buys. AdWords certified
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments & third party optimization platforms such as AdEspresso
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

If this peaks your interest, go ahead and submit your application below. You do NOT want to miss out on this opportunity!

 

Requirements:

Must be able to legally work in the US and not require visa sponsorship now or in the future.

Want more details about this and other opportunities?
Meet Carrie Megan Whittington!