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PPC Ad Specialist

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Jan 24, 2019

Denver, CO

Permanent

Agent: Julie H.

Job #: 143115

Salary: 55-65k

Job Description

Location3 is searching for a PPC specialist to join our Planning and Strategy team. The ideal candidate will have a solid understanding of how to set up and continually optimize media campaigns using key performance indicators. You will work closely with the Director of Paid Media for the execution and success of media campaigns for assigned clients. You will possess an understanding of how paid media tactics align with client objectives across branding and direct response initiatives. 

Qualifications/ Essential Functions: 

  • Set up, optimize, and manage digital media buys as well as other projects to guarantee performance as well as ensure deliverables are client ready 
  • Set up and optimize campaigns using KPI’s to drive business results and performance 
  • Conduct reporting and campaign set-up with strong attention to detail 
  • Communicate campaign performance, both written and verbally 
  • Knowledge and expertise in programmatic buying, paid social, audience creation, campaign management and optimization 
  • Manage campaign budgets, pacing, and inventory switches 
  • Multitask and work autonomously on assigned client projects to meet all deadlines 
  • Present client facing communications as well as educational overviews to digital and non-digital stakeholders 
  • Critically analyze and process data in order to effectively communicate findings in verbal and written form 
  • Evaluate the ability of data sources, inventory and media platforms to create competitive advantage 
  • Oversee flawless execution of direct campaign management using self-serve tools 
  • Understand and convert campaign performance optimizations into digestible insights 
  • Provide client deliverables as well as manage approvals, budgets, and vendor invoice reconciliation 
  • Track and analyze campaign performance against client business objectives and KPI’s, and deliver recommendations and optimizations to improve performance 
  • Develop key insights and address implications based on data that is presented to clients using a storytelling reporting format 
  • Possess solid understanding of the brands, media channels and the flow of the agency 
  • Deep understanding of media programs, such as Campaign Manager (previously Doubleclick Campaign Manager), as well as programmatic buying platforms such as Bid Manager, Trade Desk, and Facebook Business Manager 


Requirements

  • Digital campaign set up and management experience 
  • Understanding of audience segmentation and targeting tactics 
  • Experience buying programmatic display and paid social 
  • In-depth knowledge and experience using Facebook Business and Ad Managers 
  • Deep understanding and experience with all Facebook products and campaign types 
  • 2-4 years of hands-on experience in media buying 
  • 2+ years of hands-on experience with digital ad trafficking through third party ad server and monitoring brand safety and viewability verification, as well as cross-channel attribution 
  • Previous experience trafficking digital media campaigns 
  • Experience with programmatic buying platforms, preferred 
  • Experience using media planning and buying tools 
  • Solid interpersonal and teamwork abilities – collaboration is a critical requirement 
  • Strong analytical abilities, including drawing insights from client or media reported trends 
  • Excellent attention to detail 
  • Excellent verbal & written communication skills 
  • Ability to work under pressure and meet deadlines 
  • Independent, passionate and active problem solver 
  • Ability to analyze large sets of data 
  • Possess self-motivation and initiative to successfully perform all tasks 
  • Ability to handle multiple projects at once and to manage shifting priorities on day-to-day workload 
  • Ability to balance long-term thinking with short-term results 
  • Strategic and critical thinker

Want more details about this and other opportunities?
Meet Julie Hornett-Zaitz!