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Digital Marketing Manager

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Jan 10, 2019

Duluth, GA

Permanent

Agent: Stacie C.

Job #: 142456

Salary: 80000

Job Description

Digital Marketing Manager (DMM) is responsible for developing, implementing and managing digital marketing campaigns for all product lines: pool cleaning robots, water treatment and digital products.

The DMM will achieve revenue growth by delivering against two (2) key strategic goals:

  1. Execute digital marketing campaigns that increase the number of people aware of the benefits of using core products

  2. Innovate across our digital customer touch points to increase ROI on marketing spends

The DMM reports directly to the Director of Marketing and they are responsible for:

  • Increasing revenues by planning and implementing digital marketing and sales campaigns for both new and existing products

  • Increasing the overall awareness of core products with target consumers and dealer/distributors

  • Plan, create, execute and constantly work to optimize digital marketing initiatives including natural search campaigns, earned media and paid digital channels

  • Support marketing automation campaigns

  • Ensure customer data, stored in Salesforce, is accurate and can be leveraged by the sales and marketing teams for campaigns, sales initiatives and other promotions

  • Work with the internal marketing to measure the efficacy of social media content and campaigns

  • Measuring the efficacy of digital marketing activities and help the Brand the Marketing Project Manager track spend against budgeted resources,

  • Consistently seeking new ways to increase and optimize ROI on marketing spend

Want more details about this and other opportunities?
Meet Stacie Crooms!