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Email Marketing Specialist

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Jan 10, 2019

Chicago

Freelance

Agent: Katie K.

Job #: 142438

Job Description

Vitamin T is assisting a digital marketing agency in their search for an Email Marketing Specialist. Candidates must have Salesforce Marketing Cloud or Act-On Experience 

Must have a deep understanding of how data plays a role in communications, and possess the ability and desire to understand how to apply the latest thinking in email marketing to help our clients reach their customers.

Duration: Approx February 2019-April 5th 2019

DUTIES 
 Understanding of HTML 
 Implement email campaigns and flows within an email marketing system
 Monitor email campaigns, verifying deliverability, open rate and overall campaign metrics
 Manage the technical execution of email marketing campaigns targeted at current customers
 Identify opportunities to optimize our email campaigns to increase customer acquisition and
retention
 Translate communication strategy and creative design into tactical execution
 Aid in the analysis and reporting of email marketing initiatives
 Report marketing research and stay ahead of email marketing strategies
 Work closely with the CRM data team to ensure email metrics are integrated and available in
a larger CRM technical ecosystem

REQUIREMENTS
 BA/BS degree required
 1-3 years of email development and/or front-end coding experience with a proven track
record of results
 1-2 years of experience with marketing automation and campaign management software
 1 – 2 years of B2B direct marketing experience

 Knowledge of email-friendly HTML
(MS Outlook, Gmail, etc)
 Understanding of the data needed to support the execution of communication strategies
 Proven skills with email marketing operations, technology and campaign management
(Marketo, Act On)

Want more details about this and other opportunities?
Meet Katie Kreutzer!