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Director, Digital Media Optimization

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Jan 05, 2019

Philadelphia, PA

Permanent

Agent: Stacie C.

Job #: 142241

Salary: DOE

Job Description

Our client is a fast-growing enterprise SaaS company with operations in Amsterdam, London, New York City, Philadelphia and elsewhere globally. They provide enterprise software to the world’s leading media companies, including NBC Universal, the Economist, Condé Nast, Techcrunch, Bloomberg, and Hearst.  Their software enables these companies to create customized digital experiences for users, restrict and sell access to content online, and analyze user behavior in order to drive engagement, loyalty, and revenue. 


Position Overview 
Ideal candidate will have 10+ years experience with deep knowledge in digital media monetization through subscription and advertising revenue, media industries, and online marketing, ideally in a hands-on role optimizing marketing campaigns. This high-impact position oversees key revenue generation stream for clients across the magazine, newspaper, OTT and other media space. The right individual has the opportunity to join a dynamic working environment, help grow a business sector within the company and work with a passionate, dedicated team. This is a hands-on position, working side-by-side with the team to develop and execute optimization plans for clients. 

This role has the following responsibilities: 
Deliver value to a portfolio of media clients by providing strategic and tactical guidance, and hands-on execution for website monetization via the company's software platform 
Manage and profitably grow the digital media optimization team of analysts, managers, designers, front end developers 
Develop, present and execute digital media marketing campaigns to guide and optimize clients’ businesses and ensure best use and value from our software platform 
Lead digital media optimization client pitches 
Lead optimization engagements with the Account team and clients 
Design and execute test campaigns aimed at increasing traffic, loyalty, registrations, newsletter signups, and revenues in the business 
Ensure the quality of all proposed digital media campaigns and test plans developed by the optimization team 
Collaborate with Account Managers to ensure successful client optimization engagements, representing company as the expert in user subscription optimization in client meetings 
Establish defined digital media optimization process to drive results for clients while ensuring most efficient use of company resources 
Collaborate with the Director of Research to generate and synthesize analyses that guide optimization and build/expand best practice documents 
Leverage insights, benchmarks, performance metrics and industry trends to make strategic recommendations on how clients can optimize their business 
Generate innovative ideas that expand clients’ use of our platform, and accelerate their growth 
Execute new initiatives that open up additional optimization revenue streams, e.g. advertising, third-party media buying 
Monitor client performance on the platform; identify gaps and opportunities for growth 
Communicate within and across functions internally, reporting on the progress of initiatives and execution activities with a focus on identifying product development or documentation opportunities 
Occasional travel to meet with clients 

We are looking for candidates with the following skills: 
Experience managing a P&L either in a digital media company or in a management consulting firm or agency 
Strategic mindset - ability to analyze metrics and glean insights to inform planning that translate into a sound strategic plan and presentation 
Strong communication/presentation skills; presence to build relationships; consultative orientation 
Demonstrated experience (5+ years) and deep knowledge of digital media monetization through subscription and advertising revenue, media industries, and online marketing, ideally in a hands-on role optimizing marketing campaigns 
Analytical thinking and ability to identify trends and patterns 
A take-initiative attitude and proactive approach to client needs/issues 
Experience managing and mentoring teams

 

Want more details about this and other opportunities?
Meet Stacie Crooms!