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Social Media Manager

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Dec 19, 2018

San Francisco

Freelance

Job #: 141950

Salary: DOE

Job Description

Company in travel/tourism industry is looking for a strategic Social Media Manager for 3 months + with potential to convert to permanent. This position is onsite in San Francisco. 

 

REQUIREMENTS

  • Expertise of key social media platforms (Instagram, Facebook, YouTube, LinkedIn) and tools, Salesforce social a plus

  • BA/BS in a related field

  • 1-2 years of experience running a social media marketing program for a consumer brand

  • Demonstrated experience developing content-driven programs to increase engagement in measurable ways

  • Knowledge and focus on analytics and ROI

  • Experience with influence marketing programs

  • Strong grasp of analytics

 

RESPONSIBILITIES 

 

  • Responsible for the Social Media Marketing Strategy and defined KPIs for all social media channels and implementing a regular reporting process

  • Support brand campaigns and collaborate with cross-functional partners to create and execute content strategy across key channels, ensuring content adheres to a consistent voice and brand guidelines.  

  • Develop an enviable corporate image through a re-designed corporate social media strategy and quality content regulation across social pages

  • Develop a paid/owned/earned influencer strategy, and build relationships with high-profile influencers in all market segments for company  thus increasing brand awareness and backlinking opportunities for company.

  • Evaluate existing media relationships and cultivate new contacts for online partnerships, sponsorships and promotional social opportunities on an on-going basis as they relate to campaigns.

  • Develop strategy to grow channel members, engagement, conversions/channel through the execution of brand awareness social campaigns.

  • Determine quarterly KPIs/channel, monitor performance, optimize content and distribution in real time for brand campaigns

  • Examine, gather and report on both brand and local data and insights on a quarterly basis

  • Continue to support Social Servicing Coordinator as needed.

  • This role will provide analytics quarterly to marketers to inform their content creation and curation moving forward

  • Consult with local company offices social media teams bi-weekly to develop online strategy, blog posts, video and photo content, and social media posts to ensure alignment between brand and local port content

  • Maintain a keen understanding of social media trends affecting local offices, and make appropriate recommendations regarding community strategy/social strategy

Client Description:

National company in travel/tourism industry