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Director of Digital Strategy


Nov 21, 2018

Portland, OR


Agent: Liz M.

Job #: 140999

Job Description

Exciting new opportunity to join a digital agency as their Director of Digital Strategy. In this role you’re a leader, critical thinker and communicator, while also mentoring and growing the strategy department.  The Director of Strategy is an expert not only in market research, but in how to turn qualitative and quantitative insights into actionable recommendations for our clients. (In order to be considered for this role you must have extensive hands on team management experience as well as a deep understanding of digital strategies.)

The perfect candidate is a master of their craft in research, data analysis and strategy design -- along with killer instincts and leadership skills.
You must have a track record of developing teams, honing skills and experiment with new tools and new techniques. You will create and execute digital campaigns alongside our talented team of designers, writers, developers and client service team, as well as with our clients, and other partners. You seek out collaboration with teammates to constantly shape an environment that far surpasses the status quo. 


  • Highly knowledgeable in best practices and key functions of digital marketing channels and concepts: Site (U/X, Information Architecture), Email, Social Media, Search, Mobile and Paid Media. Understanding and experience with how these channels integrate to form an ideal customer experience.
  • Have a working knowledge of the purposes and functionality of marketing software; ESPs (Salesforce Marketing Cloud, MailChimp, IBM Marketing Cloud Email), CRMs, Marketing Automation tools, etc.
  • Extensive background in tracking of digital marketing programs, including a working knowledge of Google Analytics. This includes setting and tracking KPIs across key digital channels – i.e. knowing what to look for to gauge the success of digital campaigns and where to find that data.
  • Highly knowledgeable in SEO/SEM best practices with high functioning knowledge of AdWords (certification preferred).
  • Direct management, coaching and development of Strategy, Performance, Operations team members. Includes consistent 1:1’s, creating and tracking performance plans and driving career development for each individual team member.
  • Highly effective in intrapersonal communication, both written and verbal, with the ability to work and collaborate across multiple team and personality types.
  • Skilled and experienced in Google Docs suite, including building presentations in Slides, navigating and analyzing data in Sheets and familiarity with creating, sharing and organizing documents.
  • 8+ years experience in digital marketing, preferably within an agency setting.
  • 5+ years’ of leadership and management experience, having coached, lead and grown team members across a wide spectrum of disciplines.
  • Extensive expertise in omnichannel digital marketing, including websites, social media, email, and mobile channels.
  • Bachelor’s Degree (or equivalent) in marketing, business, or a related and relevant field.
  • Understanding and belief in the benefit of a diverse workforce.   

If this sounds like a great job for you, apply now! Please include your desired salary requirements, not "negotiable" but an actual range, in your application as well as a brief summary as to why you feel you are a good fit for this role. 

Want more details about this and other opportunities?
Meet Liz McBride!