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Developer Content Strategist


Nov 08, 2018

Austin, TX


Agent: Allyson H.

Job #: 140492

Job Description

Our software client with major brand clout is looking for a full-time technical content strategist to join their marketing team. Your role will be to research and develop a content strategy to drive developer engagement for their platform.

About you:
You’re a content writer who enjoys story telling and technical accuracy. You enjoy the art of SEO and continuously monitor the performance of your content - which channels are the most effective? Are you attracting the right audience? You’re a creative problem solver who enjoys a good puzzle. You’re comfortable with data analysis and know how to use data to revise your message, and how to craft a compelling story using data-driven insights. Lastly, and most importantly, you understand the motivations of a software developer; heck, you might even be one.
You have understanding of software development practices and APIs. You probably spend time on Stack Overflow and find out what’s new in the world from HN. Your Github account is likely more meaningful to you than your Instagram account.

Responsibilities include:

  • Develop an end-to-end developer-focused content strategy (and calendar) including full funnel content to attract developers to their platform
  • Conduct a content audit and competitor / market analysis; research and build recommended keywords to drive organic traffic
  • Partner closely with Developer Marketing, Developer Experience, and Platform Product Managers to craft and deliver compelling content that instills trust and incentivizes developers to build related apps
  • Author engaging developer-facing content including blog posts, ad copy, social posts, guides, contributed articles, landing pages, tutorials, and videos
  • Leverage relevant social channels to drive developer engagement
  • Increase entrances to, and engagement (monthly active users) on their platform site
  • Conduct ongoing analysis and insights into content performance

Based in Austin, we are open to the perfect fit sitting anywhere in the US. Work remote, full time hours for an exciting company where you can really make a difference. Sound dreamy? Apply! 

Want more details about this and other opportunities?
Meet Allyson Hoffman!