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Marketing Operations Specialist (SV)

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Nov 06, 2018

Sunnyvale, CA

Temp To Perm

Agent: Samir P.

Job #: 140395

Job Description

Marketing Opertaions Specialist 

Sunnyvale, CA

Temp to Permanent Role

 

Our client  is looking for a hands-on Marketing Operations Specialist to assist and enhance their automated Marketing campaign programs. Reporting to the Sr Manager of Marketing Operations, this person will collaborate with the Marketing team members to help them manage email campaigns, lead flow, webinars and reporting and analytics.  This role will build all marketing assets, design strategic engagement campaigns, execute campaigns, manage webinar program and report on results. This is a great opportunity for a self-driven individual who thrives in a dynamic environment.  

 

Responsibilities:

·        Work collaboratively and cross-functionally across the Marketing team to develop and execute measurable marketing programs  using various channels including webinars, events, email, newsletters, etc.

·        Create all assets and elements required for campaigns (i.e. emails, landing pages, forms, etc within our marketing automation platform Marketo)

·        Own list uploads, list segmentation, data quality, hygiene and troubleshooting

·        Create and maintain a campaign calendar to ensure a consistent stream of leads across multiple channels

·        Assist in the maintenance and optimization of the marketing automation platform including lead lifecycle workflows, data enrichment, scoring, multi-touch drip nurture emails, segmentation, and workflows

·        Track conversion rates from all lead sources, report on progress and make ongoing recommendations for improvements based on data

·        Develop and document processes and procedures to drive marketing efficiencies

Requirements:

·        College degree in Marketing or equivalent experience

·        1-3 years experience in high-tech B2B campaign execution and demand generation

·        1+ years direct experience managing or working in a Marketing Automation Platform (preferably Marketo) as well as direct experience using Salesforce CRM, building reports and campaigns

·        Ability to think logically and critically when troubleshooting along with a desire to grow your technical skill set

·        Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously

·        Excellent organizational skills and strong attention to detail

·        Proficient with MS Excel and HTML is highly preferred

Want more details about this and other opportunities?
Meet Samir Patel!