Manages overall agency service, activities and performance on one or more accounts. Oversees and troubleshoots the tactical, day-to-day work of account team and leads strategic development of account with Account Director. Builds strong client relationships with senior clients, based on achieving client’s marketing objectives in a manner that results in agency profits.
Researches, develops and presents marketing strategies and plans to help client achieve goals and to increase agency billings (in conjunction with Account Director).
Consults with strategy and planning, creative, media and/or production to be certain client objectives and brand are clearly understood and to develop strategic solutions.
Supervises account staff to ensure agency product (creative and strategic) meets client strategy and expectations.
Reviews all client documentation before submission to client to ensure accuracy and consistency across account, including creative strategy briefs, timelines, estimates, media plans, conference reports, point-of-views, results analysis, etc.
Receives client feedback on agency performance and recommends action to improve or maintain client satisfaction.
Reviews account revenue forecast with Account Director, identifies challenges and opportunities, and provides recommendations to meet or exceed revenue goals.
Provides pricing guidelines to account team and reviews and approves all client estimates and pricing documents prior to submission to client.
Manages account workflow and resources and makes staffing recommendations to Account Director.
Conducts performance appraisals, creates development plans, provides mentoring and training, and delivers ongoing performance feedback to direct reports.
Ensures account team follows both client and agency processes.
Enters time reports once a week, at a minimum.
Builds rapport and credibility with client based on trust and expert counsel, including day-to-day clients and senior clients.
Develops in-depth expertise in client’s business and markets and shares information with agency team members.
Addresses and effectively resolves client problems/concerns that require more experience.
Organizes/spearheads client presentations, meetings and conference calls—prepares agendas, meeting materials, and conference reports.
Satisfactory demonstration of essential job functions.
Satisfactory levels of profitability on assigned accounts.
Client satisfaction with agency in achieving marketing objectives.
Effective management, guidance and development of direct reports.
Cooperative relationships with internal team.
Bachelor’s degree from four-year college or university required.
5 to 8 years of advertising, marketing, brand management, agency account management or related experience required.
Experience managing a team.
Communication Ability—Ability to read, write, analyze and interpret common documents, and journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers and clients. Ability to effectively present information (written or oral) in one-on-one and group situations to customers, clients, and other employees of the company.
Reasoning Ability— Ability to recognize and define problems, collect information, establish facts and suggest conclusions or solutions based upon information furnished in written or oral form. Ability to deal with problems involving several abstract and concrete variables.
Computer Skills—Personal computer proficiency, specifically spreadsheet, word processing, PowerPoint (or comparable presentation software), Internet, and email applications.
Leadership Responsibilities—Supervises an account team consisting of Account Coordinators, Assistant Account Executives, Account Executives, and/or Senior Account Executives. Provides advertising/marketing direction and guidance, performance feedback, training, and motivation to team.