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Research Insight Strategist

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Oct 11, 2018

New York, NY

Permanent

Agent: Tara T.

Job #: 139321

Job Description

Vitamin T is working with one of the world’s leading full-service live entertainment advertising, marketing and branding agencies looking for a Research Insight Strategist.   

Responsibilities:

  • Conduct/manage advertising and branding research for global entertainment brands 
  • Recommend and gather primary and secondary research to tell a meaningful, actionable narrative 
  • Manage custom market research projects end-to-end; be the expert from design to presentation 
  • Leverage research to provide insights that drive client objectives and provide strategic direction for advertising campaigns 
  • Develop quantitative research including questionnaire design, sampling/field management, analysis and reporting 
  • Oversee qualitative research projects with outside suppliers; align and manage all internal and external resources 
  • Organize large databases optimized for benchmarking, comparison & analysis of macro-level trends 
  • Manage internal data warehouse, run ad hoc exploratory analyses, identify drivers/barriers of performance
  • Develop strategic ideas and new solutions for quick,scalable in-house research needs

Qualifications:

  • Minimum 4+ years of market research experience or marketing strategy experience
  • Proven ability to effectively present proposals and results to clients 
  • Strong time management skills with the ability to multi-task with excellent efficiency 
  • Working knowledge of statistical concepts and data science
  • Self-starter who thrives taking ownership of projects 
  • Familiarity with SPSS, Tableau, Excel and others a plus 
  • Experience in entertainment research a plus 
  • Bachelor’s Degree in relevant field from accredited college or university


 

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