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Director of Digital Marketing


Oct 07, 2018

Boca Raton, FL Metro


Agent: Brad E.

Job #: 139094

Salary: $110-$130,000/year

Job Description

The Director of Digital Marketing is an integral member of the brand services team, leading the strategy and execution of digital marketing programs that support the Integrated Marketing strategy as outlined by the Chief Operating Officer. He/she would manage these program across a range of digital mediums such as SEM, Display, and Social. Along with managing the day-to-day operations, will assist in mentoring and the continuation of building the digital team. 

Duties & Responsibilities 

Quarterly and monthly planning of digital marketing programs, resulting in continuous improvement on digital KPIs 
Manage and develop internal digital marketing team 
Key member of the Integrated Marketing Leadership Team; key contributor in the Integrated Marketing planning process across Digital, Offline and Third Party Marketing 
Ensure best in class usage of DoubleClick suite of products, across channels, to ensure optimal Return on Advertising Spend (ROAS). 
Partner with Creative Designer to develop and optimize digital assets in promotion of key initiatives 
Duties as assigned 
Supporting and contributing to company stance on building a sustainable future 

Bachelor degree in Marketing/Business/Economics 
Master's degree is preferred in a related field 
7+ years. Strong direct response customer acquisition experience (ideally in a large ecommerce environment), proven experience systematically growing digital acquisition programs at national scale. 
Proficiency with Facebook Business Manager, campaign structure methodologies, Adwords and Adwords campaign structure. 
Facebook campaign analytics (including Facebook Business Manager and Facebook Campaign Manager 
Analyze daily metrics using tools such as Google Analytics, Hi Conversion and Sringbot 
Analyze and improve Google Adword placement, including Search, GDN, Shopping, Dynamic and Video placements. 

Health Insurance (Medical, Dental, Vision) 
Life Insurance 
401K matching 

Client Description:

Growing global environmental brand.

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