This company is a lifestyle, athleisure brand.
Reporting to the Director of E-Commerce, the E-Commerce Manager will support in achieving revenue targets, improving operational efficiency, and maintaining a positive customer experience. We are seeking an individual who is passionate about digital and consumer trends and is able to proactively contribute beyond the core responsibility of maintaining day-to-day website operations.
The E-Commerce Manager will be responsible for a variety of tasks including product merchandising, content updates, executing sales and product launches, configuring tools, and troubleshooting issues. Collaborating with Marketing, Creative, Sales and Planning teams, the E-Commerce Manager will manage the execution of projects and ensure that they are completed on time and as planned.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Execute projects under the direction of the Director of E-Commerce, including creating planning briefs, project timelines, and ensuring deliverables are provided that meet requirements
Collaborate with marketing, creative, product, sales, and customer service departments to support ecommerce activities
Execute sales on our websites including pricing updates, discount rules, and content updates
Manage bugs: validate issues, provide clear ticket to dev, QA resolution
Manage new product creation on our websites
Support with ongoing website needs including content updates, facilitating translations, and providing direction to creative team on ecommerce requests
Manage data-driven product merchandising including optimizing sort order, deactivating out of stock products, and adjusting messaging
Support analytics requests
Support with SEO execution including page tiles and metas, H1 tags, keyword inclusion, and working with the content team
Configure and manage website apps such as popup tools, search tools, and product feeds
Support with QA testing and troubleshooting issues
Document website operations processes
Assist in supervising ecommerce coordinator
Execute A/B tests
Help maintain online content calendar to ensure website and messaging is consistent with monthly and seasonal campaigns
Proactively contribute recommendations to improve operational efficiency and revenue-generating ecommerce activities
Proactively identify website issues that would negatively impact the customer experience
Ecommerce Platform Management experience. Magento Experience a plus
Mobile-first mindset with a strong understanding of ecommerce marketing, direct-to-consumer business, website and analytics
Working knowledge of HTML to make content updates
Strong critical thinking and ability to troubleshoot technical issues
Strong communication and project management skills and attention to detail
Knowledge of fitness / lifestyle market or B2B experience is a plus
Experience with digital marketing areas a plus: Email, Paid Search / SEO, Advertising, Paid Social Media
A bachelor’s degree from a four-year college or university preferred
5+ years’ experience in direct-to-consumer online marketing
Has experience independently managing day-to-day activities on an ecommerce platform (preferably Magento), including setting up new products, executing sales, and merchandising.
Strong technical aptitude, with ability to make basic HTML updates and configure/troubleshoot/QA multiple systems (ecommerce platform, ERP, and A/B testing on popup tool and google optimize.)
Knowledgeable of e-commerce website best practices and the factors that impact customer experience and revenue performance.
Familiar with pulling product sales reporting to guide merchandising decision-making. Familiar with metrics-based site management analyzing primary website KPIs such as conversion rate, click- through-rate, traffic and revenue.
Detail oriented and able to proactively manage the execution of projects with minimal supervision.