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Director, Product Marketing

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Sep 28, 2018

Reston, VA

Permanent

Agent: Marti M.

Job #: 138713

Job Description

 

Our client,  a not-for-profit educational organization is looking to hire a Director of Product Marketing to strategize and drive campaigns and programs to communicate product values and features and drive demand across the portfolio or products and services. If this looks like it could be a fit - let us know! 

Key Responsibilities: 

• Work cross-functionally to develop and implement strategic marketing campaigns and plans, in addition to tracking analytics and key KPIs.

• Uncover, translate, and utilize candidate insights into key opportunities for interaction and pipeline conversion. Strategically advise the product team on ongoing messaging and positioning for portfolio of products. 

• Direct and manage content and collateral for the full product portfolio, with strong understanding of brand guidelines. 

• Work alongside product and marketing teams to design and execute consistently high-quality product-related market research of key customer segments, coordinating research activities as needed

• Collaborate with the corporate and field marketing teams on development for the areas of execution they own, including: Media planning & buying, Digital marketing, including social media and nurture campaigns, Creative Services (master brand management, brand design and collateral production), and research.
 

Want more details about this and other opportunities?
Meet Marti Munford!