DIGITAL MARKETING STRATEGIST - Manages, develops, and implements creative, strategic integrated marketing and communications campaigns through print and digital channels, including the development of catalogs, monthly flyers, advertising, author promotions and other materials for the books and digital product lines.
Optimizes the positioning of products for market segments based on research, customer feedback, product opportunities, and new market developments.
Develop and implement strategic marketing plans for national conferences and meetings.
Develop content for social media channels (blog posts, Facebook, Twitter, Instagram, Pinterest).
Works with the marketing, communications, sales, and product teams to deliver engaging content to support our brand, increase product awareness and convert leads into customers.
Analyzes and reports relevant data to evaluate the effectiveness of product marketing activities and adjusts strategy and tactics as needed.
Manages the ad placement schedule, keeping track of insertion orders, contracts, and manages a library of house ads.
TOP 3 THINGS YOU WANT TO SEE ON A RESUME:
Really needs to know how to handle marketing campaigns
Must be able to handle marketing publications and digital marketing
Strong communication skills internal and external stakeholders
EXAMPLE OF A DELIVERABLE THEY'D BE WORKING ON:
Material for events
Marketing for Books
Immediate deliverable: Getting ready to do a conference in November, starting that campaign
Website advertisements that are in planning stages
They sponsor different events—so this person would work with those affiliates
(May get a copy of the marketing calendar to us)
A four-year college degree in a related field of study is preferred.
Requires knowledge of marketing, advertising, marketing strategies, communications, direct mail, and digital marketing.
Production, copywriting and database marketing knowledge useful