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Digital Marketing Automation Specialist

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Sep 13, 2018

Bethesda, MD

Freelance

Agent: Lauren P.

Job #: 138008

Job Description

My client has an immediate need of a Digital Marketing Automation Specialist. 

JOB DESCRIPTION/DELIVERABLES: 

  • Our client needs a strong and seasoned temporary resource with strong skills in Marketing Automation, Email Marketing and Lead Generation 
  • Talent will be sending email campaigns and managing leads using Marketo and Salesforce 
  • Will be reporting on KPIs, monitoring attribution and ROI 
  • Will be handed marketing campaigns, and will be responsible for building all the pieces that go into a campaign 
  • Will be responsible for building collateral and generating activities and leads for the Sales team to follow up on with external users as a full-funnel marketer 


TOOLS/MUST HAVES: 

  • Must be a seasoned Full-Funnel Marketing Professional specifically skilled in Marketing Automation, Email Marketing and Lead Generation 
  • Must have functional experience using Marketo and Salesforce for sending email campaigns and managing leads 
  • Experience reporting on KPIs, as well as monitoring attribution and ROI. 
  • Must be able to use HTML for email creation and sending and executing emails 
  • Must be able to build all the pieces that go into a marketing campaign 
  • Must be Data-Savvy and have worked in an environment where this was a key element 
  • B2B marketing background is required 

Want more details about this and other opportunities?
Meet Lauren Petrillo!