Browse Jobs

Connecting you with the best creative freelance and contract-to-hire roles is our job. Let us help you find yours! Need help with roles? Check out our job descriptions



Marketing Automation Specialist


Sep 13, 2018

Madison, WI


Agent: Miles G.

Job #: 137995

Job Description

What You Will Do:
- Have deep technical experience with Marketo and/or other marketing automation platforms particularly in the area of translating strategies into effective marketing automation workflows.
- Manage end-to-end email campaign production and execution, including campaign set up, list segmentation, deployment and reporting.
- Implement direct marketing best practices, including email best practices, with knowledge of CAN-SPAM laws, content creation.
- Participate in personalized content marketing strategies.
- Manage targeting strategies to improve engagement, manage list pulls and maintain a calendar to track member communications and ensure a balance between deliverability and promotions

What You Will Bring:
- Experience in creating, managing and analyzing results of marketing automation campaigns.
- Previous hands-on technical experience with marketing automation platforms such as Marketo, HubSpot, Eloqua, ActOn and others and CRM platforms such as Salesforce, Dynamics, Pipeline and others.
- Have experience in business-to-business and consumer marketing environments
- Experience with A/B testing to optimize content, offers and audience segmentation

Want more details about this and other opportunities?
Meet Miles Good!