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Marketing Automation Specialist

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Sep 13, 2018

Madison, WI

Permanent

Agent: Miles G.

Job #: 137995

Job Description

What You Will Do:
- Have deep technical experience with Marketo and/or other marketing automation platforms particularly in the area of translating strategies into effective marketing automation workflows.
- Manage end-to-end email campaign production and execution, including campaign set up, list segmentation, deployment and reporting.
- Implement direct marketing best practices, including email best practices, with knowledge of CAN-SPAM laws, content creation.
- Participate in personalized content marketing strategies.
- Manage targeting strategies to improve engagement, manage list pulls and maintain a calendar to track member communications and ensure a balance between deliverability and promotions

What You Will Bring:
- Experience in creating, managing and analyzing results of marketing automation campaigns.
- Previous hands-on technical experience with marketing automation platforms such as Marketo, HubSpot, Eloqua, ActOn and others and CRM platforms such as Salesforce, Dynamics, Pipeline and others.
- Have experience in business-to-business and consumer marketing environments
- Experience with A/B testing to optimize content, offers and audience segmentation

Want more details about this and other opportunities?
Meet Miles Good!