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Director Of Product Marketing

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Sep 11, 2018

San Diego, CA

Permanent

Agent: Joshua H.

Job #: 137895

Salary: DOE

Job Description

Industry leading client in the health and wellness industry is looking for a Director of Product Marketing to join their team. This is a full-time, permanent position with great compensation and benefits. 

The ideal candidate will have product marketing experience in the education space and be passionate about all things related to health and wellness! 

The Director of Product Marketing will have the opportunity to determine the go-to-market and product positioning strategy for the brand's product line. The Director of Product Marketing will be part of a team working to understand customer needs, improve product development, communicate value proposition internally and externally, and ultimately drive customer acquisition, engagement and retention. 


This role will report directly to the Chief Marketing Officer. 


Responsibilities: 

Create marketing campaigns to drive monthly sales goals as well as communicating value proposition/positioning
Own the product marketing roadmap and design and prioritize B2C marketing campaigns to drive product adoption. 

Identify new product opportunities 
Collaborate cross-functionally with company executives, product management, sales, support, and marketing teams on priorities, strategy, and execution. 
Manage a team of marketers who oversee marketing for continuing education, content strategy, social and our media agency. 


Required Skills 
3+ years of director level product marketing experience 
5+ years of experience leading a marketing team 
Experience with marketing automation and tag sourcing tools (Salesforce Marketing Cloud and Tealium) 
Bachelor's degree required; MBA a plus. 

Client Description:

We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards! (http://aquent.com/rewards/

Want more details about this and other opportunities?
Meet Joshua Henry!