Industry leading client in the health and wellness industry is looking for a Director of Product Marketing to join their team. This is a full-time, permanent position with great compensation and benefits.
The ideal candidate will have product marketing experience in the education space and be passionate about all things related to health and wellness!
The Director of Product Marketing will have the opportunity to determine the go-to-market and product positioning strategy for the brand's product line. The Director of Product Marketing will be part of a team working to understand customer needs, improve product development, communicate value proposition internally and externally, and ultimately drive customer acquisition, engagement and retention.
This role will report directly to the Chief Marketing Officer.
Create marketing campaigns to drive monthly sales goals as well as communicating value proposition/positioning
Own the product marketing roadmap and design and prioritize B2C marketing campaigns to drive product adoption.
Identify new product opportunities
Collaborate cross-functionally with company executives, product management, sales, support, and marketing teams on priorities, strategy, and execution.
Manage a team of marketers who oversee marketing for continuing education, content strategy, social and our media agency.
3+ years of director level product marketing experience
5+ years of experience leading a marketing team
Experience with marketing automation and tag sourcing tools (Salesforce Marketing Cloud and Tealium)
Bachelor's degree required; MBA a plus.