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Sep 11, 2018

West of Milwaukee

Temp To Perm

Agent: Valerie B.

Job #: 137884

Salary: DOE

Job Description

We have an amazing opportunity for a copywriter with a great company west of Milwaukee. The copywriter is responsible for creating persuasive writing to promote sales of products and services through different media channels. The copywriter will work collaboratively with the creative and marketing teams to stylize value propositions into copy that effectively influences consideration, builds trust and loyalty for our brand throughout our markets to increase and secure market share.

Responsibilities: 

  • Write copy for the digital and social media, marketing campaigns, new product launches and other materials
  • Write engaging, promotional stories for publications, including but not limited to: e-news, and websites
  • Write effective advertising headlines and copy for B2B trade journals as well as direct to consumer publications that will result a measurable response
  • Script writing and story boarding for projects including but not limited to: animations, videos, mp3/podcasts, presentations/webinars, and tours
  • Tell the brand story capturing the attention of target customers and end-users, building awareness, influencing consideration to try, trust, buy-in, grow loyalty, and drive sales
  • Work closely with designers and collaborate cross-functionally as needed to strategically develop the content for each project
  • Fully understand goals and strategic initiatives as specified in the creative brief to deliver the most effective copy
  • Manage, track, and document all writing projects and progress
  • Conduct research and interviews as needed to obtain and ensure factual information
  • Ability to translate scientific research and product claims into layman’s terms
  • Use writing style guide on the creative server, available to all writers and ensure adherence of all copy style guide by frequently reviewing guidelines as brand messaging evolves
  • Proofread copy to ensure written text is concise, consistent, and both grammatically and factually correct.
  • Adhere to in-house style guide that include organization’s preferred usage and the spelling of certain words.
  • Create copy following the Associated Press Style Guide
  • Comply with all legal guidelines, statements, cautions, warnings, and requirements

Knowledge, Skills, Abilities Required:

  • 5+ years of experience with exceptional writing skills, including the ability to write in a range of voices and styles for a variety of audiences
  • Demonstrated ability to translate brand identity and marketing goals into effective copy
  • Expert at strategic brainstorming, campaign development, creative brief development, and execution
  • A strong understanding of marketing and advertising principles
  • Writing for a variety of media including web, with a demonstrated understanding of web trends
  • Writing for web and SEO best practices
  • Strong attention to detail and accuracy, while being able to meet deadlines
  • Demonstrated ability to be agile, trusted, insightful, and creative
  • Copy editing skills
  • Approaches critique and change positively and adapts quickly
  • Provide constructive input, advice and effective feedback to contributors to enhance the team effectiveness
  • Scientific or regulated industry copywriting background a plus
  • Bachelor’s degree in English, Journalism, Communications or a related field with proven work-related experience

 

 

Want more details about this and other opportunities?
Meet Valerie Becknell!