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Sr. Paid Media / Content Marketing Program Manager

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Aug 21, 2018

Santa Clara, CA

Freelance

Agent: Kristi V.

Job #: 136978

Salary: Depends on experience

Job Description

The Sr. Paid Media / Content Marketing Program Manager will be project managing the flow of demand generation and gated content assets that will be promoted on our key paid media engines; paid search, digital advertising, and paid social. The role will be instrumental in keeping content advertising programs for demand generation up-to-date and optimized. 

Responsibilities:

  • Provide content marketing expertise and best practices to the promotion of campaign demand generation assets via paid media engines

  • Manage regular meetings with the campaign team and other stakeholders to communicate status of paid media programs for each Play.

  • Communicate requirements regarding what is needed to launch campaigns to stakeholders and communicate with paid media engine owners when creative packages are available for operational readiness.

  • Work with optimization and personalization manager to identify opportunities to test and target content.

  • Manage the test of the remarketing engine and dynamic creative platform, Adobe DCO.

    • Create a deck that shares the results of the initial test results and recommendations for how we can use it going into 2019.

 

Requirements:

  • 5-8  years Strong project management skills with content management experience in B2B targeting to IT buyers

  • Ability to work in a demanding and fast-paced environment

  • Comfortable working with many stakeholders vying for attention

  • Ability to prioritize based on key indicators and KPIs

  • Demand base & Linkedin experience preferred

  • Adobe ad cloud experience preferred

  • Advertising - account based marketing, paid search, creatives - LinkedIn experience preferred

  • Demandbase, account targeting experience, display advertising experience preferred

 

Want more details about this and other opportunities?
Meet Kristi Vo!