Our major sports apparel client is searching for an up and coming PR Specialist to join their team for an assignment through the end of January (possibility of extension).
The PR Specialist will be responsible for the following duties.
Design and lead the integrated PR strategy for the brand
Act as a thought-leader in the arena of PR to help provide guidance to the field, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and PR concepts.
Work with Newsroom, Brand Marketing (Communications, Digital, Retail) and Product teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of brand messaging, campaigns, products, technologies, innovations and events.
Through the global newsroom network, assist in the establishment of key relationships with media and global partnerships.
Provide relevant media outlets and brand subsidiaries with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interviews and briefing documents).
Steer the development of communication and PR tools from concept to activation, ensuring that all projects are on time, within budget and on brief.
Proactive member of the business unit Brand Marketing and wider Newsroom and PR teams, contributing to the alignment, integration and media relevancy of activations, products and concepts. Contribute to the global consistency of the overall brand media message.
Organize media events (press conferences, interview sessions, media days) celebrating business unit products, campaigns and athletes / assets.
Contribute to product and communications teams to improve media relevancy and newsworthiness to products and concepts.
Track the implementation and results of US PR activations and tools, developing summary and conclusion reports.
Good interpersonal/communication skills and level of strategic thinking.
Experience in marketing campaign development and execution.
Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital and retail.
Basic understanding of consumer messaging and brand reputation.
Affinity with cross-channel PR and background in strategy, media relations, journalism / writing and digital PR / social media.
Strong understanding of and passion for the sports and fashion/entertainment industry.
Strong written and verbal, presentation and organizational skills
Degree in Marketing, Communications, PR or a related field.
3-5+ years’ industry and / or relevant work experience.