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SEO Specialist

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Aug 01, 2018

Metro Detroit

Temp To Perm

Agent: Brandon A.

Job #: 136162

Job Description

Vitamin T is currently in search of a SEO Specialist for our client in Metro Detroit. This is a long term role!

PURPOSE:

The SEO Specialist develops, implements, tracks, and optimizes digital campaigns for our franchise members’ centers and their customers by using techniques and tools in several online areas such as: Competitive Research, Data Analysis, Online Reporting, Social Media Activity, Website Optimization, working with Copywriters and Site-structure.

PRIMARY RESPONSIBILITIES

·      Develop and execute online marketing programs, specifically optimization of local websites, SEO, social media, local search and display advertising for franchise member centers and for their customers.

·      Measure and report performance of all digital marketing campaigns and assess against goals. Must have excellent analytic and reporting skills.

·      Manage SEO capabilities to ensure that franchisee and customer sites are optimized for search engines

·      Develop Google Analytics goals and implement them as website code.

·      Have a deep understanding of website events – button clicks, goal completions, click-to-calls, etc. – and how to incorporate events with Google Tag Manager.

·      Examine websites and create multi-faceted SEO strategies to incorporate into marketing plans.

·      Run SEM campaigns efficiently and economically to ensure competitive conversion rates for SEM keywords.

·      Provide ongoing consultation with franchise members.

·      Present webinars or in-person training to franchise members as needed.

·      Create benchmarks for measuring local website performance and make recommendations for improvement.

·      Provide website strategy and recommendations for franchise member and client websites.

·      Perform keyword research and develop national keyword strategies for clients.

·      Must have a proven track record in creating and delivering successful and cost-effective marketing campaigns that lead to notable increases in inbound traffic and unique users.

 

KNOWLEDGE AND SKILL REQUIREMENTS

Required

·      Bachelor’s degree in marketing, communications or related field

·      3-4 years of experience in SEO/SEM

·      2+ years of experience with Google Analytics and Google Tag Manager

·      Extremely organized and detail oriented

·      Excellent project management skills

·      Ability to set and manage budgets

·      Proven ability to establish rapport with a wide variety of internal and external contacts

·      Team player with exceptional work ethic

·      Self-motivated with the ability to manage multiple projects and clients

·      Strong written and verbal communication skills, as well as exceptional phone skills

·      Google Analytics Certification

Preferred

·      Previous experience with SEO for franchises or multi-website companies

·      Google AdWords and Google Tag Manager certifications

·      Knowledge of implementing JavaScript code into websites

·      Basic HTML and CSS

·      Basic graphic design skills


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+ Treat yourself. You've just applied for one of the most awesome opportunities you've ever seen!

Not your cup of tea? Refer a friend! http://vitamintalent.com/rewards

Want more details about this and other Metro Detroit opportunities? Meet Brandon Archambault!

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